Future Citizen Experience

How can governments deliver ever more personalised, frictionless services, powered by data digital technology - all while mitigating the risks of exclusion or misuse? The opportunity lies in fostering genuine engagement between citizens and the government.

In this session Sam sits down with Terry Dixon, Head of Growth at SPARCK (the design arm of BJSS) and Anne Dhir, Creative Strategist and Service Designer at SPARCK, to explore the key emerging trends shaping Citizen Experience.