We know what government needs.

Before they know how to ask for it.

We track what senior government leaders actually choose to discuss, attend and prioritise. Not what they say in surveys. What they do in rooms.

38,300

Government DDaT subscribers

7 years

Behavioural intent signals

2 senior Summits

London in June · Manchester in November

Multi-channel access

Workshops, webinars, conferences and insight

Most events tell you who attended. We tell you what they are prioritising.

For seven years, we have tracked what senior public sector leaders choose to engage with: the topics they select, the questions they ask, the sessions they join, the roundtables they attend, and the problems they want to solve ranked by priority.

The result: a proprietary dataset of government intent that no generic AI, survey firm, or competitor can replicate.

Our community

The right people are in the room.

Government leaders attend to learn from one another. Partners participate because they have something useful to contribute. That keeps the conversations candid.
James Mitton
James Mitton Chief AI Officer at HMRC

"What I like about the discussion table formats is that you're giving people that would normally be very, very quiet a chance to speak. Sometimes it's those people that have some of the most thoughtful contributions to make. You also get a much richer diversity of thinking." - James

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Janet Hughes Director General, Reform and Efficiency at The Cabinet Office

"I really like the round table format. It gives us a chance to talk about specific things we're interested in with a really good, diverse range of colleagues from partner organisations and the civil service." - Janet 

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Chris Chambers - DSIT
Chris Chambers Programme Director at DSIT

On Government Transformation North... "It's just really good to be able to hold an event outside London. You get a very different vibe. Here you've got a really energised vibe, a lot of people trying to do a lot of collaboration, and people really talking your language." - Chris 

 

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£1.97bn   The digital transformation budget in the room at our last community gathering.

Choose the format that matches your commercial goal

Partnership Options

Different objectives need different formats. We help you choose based on whether you're after demand generation, market insight, senior relationships or product validation.
Demand capture

Webinar

A 50-minute live or on-demand session with government speakers around a priority topic. Designed to attract relevant public sector registrants, capture questions and engagement, and generate opted-in leads with topic context.

Market insight

Join a live government conversation around a specific challenge. Direct exposure to real priorities, pain points and emerging requirements, before formal procurement begins.

Senior relationships

A private, invitation-only dinner with selected government leaders around a priority theme. Built for deeper relationship-building with the right people, not high-volume lead generation.

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Qualified leads + insight

A three-hour co-creation session with around 20-30 senior government attendees. Four facilitated roundtables, real problems, structured outputs, and a clear post-event insight asset for your sales team.

PARTNER OUTCOMES

Built for organisations selling into government transformation.

Mark goossens Managing Director, Head of Public Sector Sales, IBM
Mark Goossens Managing Director, Head of Public Sector Sales, IBM

"For all three of those sessions, people choosing IBM - that makes it feel really positive."

Natasha Porter Service Transformation Lead clarasys
Natasha Porter Public Sector Lead

"Really nice to hear what's going on in government and what people's priorities are, what their challenges are and just have really interesting conversations."

Richard Meeus, Senior Director Security Technology and Strategy, EMEA, Akamai
Richard Meeus Senior Director of Security Technology and Strategy EMEA

"Meeting lots of different parts of government, from central government to local government, to understand their challenges specifically around data sharing and data security — that's been really invaluable."

Trusted by organisations selling into government transformation

Get started

Tell us the market you want to understand

Share the topic, department, buyer group or lead target you care about. We’ll recommend the right combination of webinar, workshop, summit, dinner or intent insight to help you create relevant government conversations.

Book 20 minutes with Greig.

He knows what government is prioritising right now, and which conversations are worth your time.