BEHAVIOURAL INSIGHT REPORTS
Deep Dives: What UK Government Buyers Actually Value
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Discover the decision triggers driving more than 225 senior public sector DDaT leaders.
Why most GTM strategies miss the mark
They're based on stated preferences, what buyers say matters, rather than revealed preferences - the evidence of what they do. Our behavioural analysis flips that dynamic.
Your competitive edge, revealed:
- Priorities by action, not opinion – See what matters most through real-world rankings from central and local government decision-makers.
- Precision targeting – Use heatmaps by seniority and organisation type to tailor your message for maximum relevance.
- Strategic segmentation – Align your outreach to departments, local authorities, and ALBs that match your solution.
- Gap insights – Understand where stated intentions diverge from real behaviour, so you know where traction exists.
- Sharper GTM & ABM – Align your strategy with actual demand—so your pitch lands where it counts.
Stop chasing noise. Start responding to intent.
Download the Behavioural Deep dives and go to market with confidence - not guesswork.
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